WINNING BACK CLIENTS A MUST
We've all read marketing books that say it is easier to keep a customer than to try and find new ones, and that is very true. However, no matter how good you are or how much the client likes you, there comes a time where they might "jump ship" and leave you for another performer. I know for me I feel let down, although I have changed my feelings over the years to come to accept it as a fact in the business world. I don't like it, but I have to accept it.
I have been working on what is called a "Win-Back" program, putting together strategies to win back lost customers. First, you have to find out why the customer left. If it was just a change at the top (whether it be a principal at a school or someone doing the booking of a banquet show, etc.) you need to know that. If it was for some other reason, you need to know that as well. Maybe (and I hate to think this..) the new boss who takes over doesn't like ventriloquists, or maybe they had a bad experience with one. Or maybe the person just doesn't like to book talent for their venue. Whatever the reason, try to find out.
If it's just because the new person doesn't know you, make yourself known with a phone call, a brochure or flyer in the mail to this person, and maybe get a recommendation about your show from someone in their industry that can vouch for you. But ALWAYS follow up! You can even design a special letter that you can send out to the lost customer asking them in a nice way to come back and give you a try. It doesn't hurt, afterall, if you don't do anything you'll still end up with nothing! You have nothing to lose!
Make a list of clients who have not used you in a while and then work through the list. Develop strategies to win them back, but by all means, try to add the personal touch by letting them hear your voice. Don't rely entirely on social media or some other electronic form of communication. The customers you can win back can make a huge difference in your business. Don't let all your hard work go to waste. Get in there and battle to reclaim your customers!